Commissioner's Blog: Under the influence
Have you ever seen a social media post with the hashtag ‘spon’ or ‘sp’ and wondered what it meant?
This can often be an attempt to disclose they were paid, given gifts, or provided with other incentives to create the post.
Consumer Protection argues this is a very sneaky tactic.
Last year, the Australian Competition and Consumer Commission (ACCC) conducted a sweep of social media influencers and found 81 per cent were posting content which raised concern under the Australian Consumer Law.