Commissioner's Blog: When bait advertising bites
It may be a familiar scenario for some shoppers – you spot an advert for a product at a very attractive sale price and place an order, but it’s later cancelled by the retailer claiming the item is ‘out-of-stock.’
Consumers may be left wondering whether the business is obliged to honour the discounted price, regardless of whether the item had genuinely sold-out or if a mistake had been made during the advertising process.