Commissioner's Blog: Check the tick before you click
These days, it pays to be extra vigilant on social media. Like-harvesting, or like-farming as it is also called, is a scam perpetuated throughout Facebook and features bogus pages designed to do nothing more than “harvest” your likes.
The content pulls at your heartstrings or offers big prizes leading you to like, share and comment. Recently, a fake Virgin Australia page offering a trip to Hawaii collected several hundred thousand likes this way before being shut down.