Under the social media influence
As more brands turn to social media influencers to promote their product or service, it’s becoming increasingly important for businesses and buyers to understand how the Australian Consumer Law (ACL) applies to sponsored content.
Influencers don’t have to disclose any commercial arrangement regarding the products and services they promote and are free to express their opinions, but companies that have an arrangement with an influencer (either directly or via a third party) can be found liable for the claims that the influencer makes about their product or service.